Do you remember the last time you updated your website? If not, then this article is for you!
An outdated website can be more harmful than not having a website at all. If a visitor lands on your website and sees the News & Events page has things dated 2002, what does that tell them? Chances are, these visitors won’t be back anytime soon.
Keeping your website up-to-date doesn’t have to be time consuming or expensive. Here are a few easy steps you can use to quickly bring new life back into your outdated website.
Start With Baby Steps
- Update the copyright line. Make sure it has the recent year … or leave the year blank.
- Place a new photo of yourself. If you are still using your high school photo – it is definitely time for a change.
- Welcome a new staff member.
- Add customer comments. Perhaps you’ve been featured in a local newspaper or a received a thank-you from a customer.
Advance to a Brisk Walk
- Change the color scheme – it’s an affordable option to give a new pop to an old site.
- Share industry news. Pull information from articles you’ve read to share with your visitors (make sure to reference the source, of course).
- Promote seasonal specials.
Now You’re Really Moving
- Start a monthly newsletter. It doesn’t have to be long or fancy, but this one page can show that you care about your business and it’s image online. We can help you get started with your email marketing, too.
- Write articles. You are the expert in your business. Your customers are looking to you for the answers. Show them you know what you’re talking about – even just a few times a year will do the trick.
- Start a blog. If your website was designed using a content management system (CMS) like WordPress, it’s already built in. Ask us how to add it to your website.
If you think you’re too busy to update your website, then call in a professional website designer to do the job. Most offer hourly, monthly, or yearly maintenance and update packages based on your needs. It is well worth the investment if your website visitors keep coming back.